Bellwether Design-Build is excited to announce that we have won two great awards from the Asheville Home Builders Association! Brad from Bellwether has created a heavy focus on a line of affordable spec homes going up in the Asheville area, and some on the outskirts in a few up and coming towns. If you do not know anything about a spec home, it is a home that a builder constructs and then sells, many times through a Realtor, or sometimes just on their own. For the sake of time and price, many builders do not allow the clients to pick out or change anything about the home, at least until it is purchased. Of course with the affordable housing crisis in Asheville, Bellwether made it a mission to not only build custom mansions, but also do a common line for folks who are looking for a starter home, or maybe a growing family.

The first award won was the Asheville Pace Award for “Best Public Relations Effort”, which was based on a video project initiated by Gary of G Social Media, and it filmed the progress of the home from start to finish, ending with a video interview with the wonderful family who purchased the home on the first day it went on the market. You can see the video series on the Bellwether Design-Build Facebook Page.

The next award won was the Asheville Pace Award for “Best Digital Marketing Effort”, and this was based mostly on the distribution of the video project on social media by Gary and the team, which resulted in thousands of targeted views from Asheville, and also many views from different cities and states. The end result… a line of clients patiently waiting for one of Bellwether’s homes to hit the Asheville market.